Explores:
How to turn an online audience into a true community.
Strategies for the most popular social media tools.
How to identify and work with influencers to gain followers and grow your community.
How to create and share content that keeps your audience engaged.
Explains:
The characteristics of plain English and the importance of learning to write clearly.
Online tools you can use to analyze your own writing.
11 rules to make your writing clear and plain.
Covers:
How to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.
The basics of SEO, including how to read a results page and see how rankings affect businesses.
How to implement foundational optimization strategies and techniques, including keyword research, internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.
Explains:
How to conduct a competitive analysis for a business.
The value of a competitive analysis, best practices for conducting research on competition, and discerning strengths and weaknesses.
How to analyze your competitor's strategies to inform your future goals.
How to evaluate the outcome of your analysis.
Explains:
How marketers actually gather and use your data—as well as what you can do to better manage your privacy.
Which types of data are collected, how retargeting works, and how third-party cookies get on your computer.
Information Privacy Security (IPS)
Social & Behavioral Research
Social and Behavorial Responsible Conduct of Research
Conflicts of Interest