Experience

  • July 2024 - Present

    • Provide communications consulting services to the Organization Transformation offering within Deloitte's Human Capital portfolio.

  • May 2023 - June 2024

    • Researched, drafted, edited, and reviewed press releases on various topics in the Government IT industry.

    • Gathered and analyzed data on the type and volume of press releases. Organized that data into presentations that included visual aids and evidence-based conclusions.

    • Compiled resources stored in multiple locations and formats into one navigable database.

    • Developed and deployed a training program for new PR and Marketing team hires, as well as more than 250 existing Marketing and Sales teams members, that leveraged PowerPoints, quizzes, videos, and data collection and analysis.

    • Leveraged wire service to distribute news releases and used HTML coding to publish news releases on the Carahsoft Website.

    • Submited and maintained trademark registration.

  • February 2023 - Present

    • Edited and sent press releases ahead of Becket’s debut single release.

    • Strategize with Becket to craft a marketing campaign to generate interest in the song’s release.

    • Communicate with members of the media to boost coverage for the song’s release.

  • January 2023 - May 2023

    • Managed the Facebook page for the Central PA Live Stake Collaborative.

    • Conceptualized social media campaigns, graphics, and copy for the Facebook page.

    • Created flyers and educational materials for live stake training events.

  • March 2021 - May 2023

    • Wrote stories covering Susquehanna University events and student accomplishments by interviewing faculty, staff, alumni, and students to promote the University and its organizations.

    • Assisted with conceptualizing story and series topics and working to adjust the projects in response to changing circumstances during their execution.

    • Wrote news releases for events happening at Susquehanna University.

  • September 2022 - November 2022

    • Created social media graphics and copy, managed scheduling and posting using Hootsuite, assisted with follow-up analytics of social media campaigns and the accompanying reports.

    • Wrote project descriptions and other content for the MSI website.

    • Assisted with 3+ campaigns on a variety of topics to be featured on the MSI website and social media platforms.

  • October 2022 - Present

    • Serve as the communications advisor for head of LCP.

    • Attend board meetings.

    • Promote LCP events and fundraisers.

  • August 2022 - October 2022

    • Crafted social media campaign for LCP’s first online auction across Twitter, Instagram, Facebook, and LinkedIn.

    • Created graphics, copy, and posting schedule for the online auction social media campaign.

    • Advised head of LCP on communications matters.

  • May 2022 - August 2022

    • Monitored social media and news sites for mentions of clients and relevant news to compile detailed weekly reports for the client’s use.

    • Assisted with the production of newsletters.

    • Conducted research and outreach as part of a grassroots advocacy campaign.

    • Created community engagement calendars and social media graphics, copy, and posting schedules for clients.

  • March 2022 - July 2022

    • Researched assigned topics, verified sources, and provided AP Style citations in footnotes.

    • Wrote detailed and easy to understand articles on a variety of topics.

  • February 2022 - May 2022

    • Designed a wedding planner social event for the client that achieved her end goal while staying several hundred dollars under budget.

    • Researched each aspect of the proposed event to secure the best products — and the best prices — for the client.

    • Negotiated lower prices with two real vendors in exchange for exposure of their work to wedding planners at the event.

  • October 2021 - January 2022

    • Researched possible social media partnerships using LinkedIn and Twitter.

    • Contacted 15+ companies regarding potential partnerships.

    • Streamlined the social media search process by developing a system to simplify it for future interns.

  • January 2021 - Present

    • Designed and created the costumes for High School Musical: The Musical (2021), The Music Man (2022), and Grease (2023) alongside my co-costumer.

    • Searched for discounts and solicited donations in an effort to remain under budget while staying true to the director’s vision.

    • Served as a small group leader and mentor to the youth in the cast.

  • August 2020 - May 2023

    • Hosted weekly radio show titled “Late Nights With Laney” by utilizing Susquehanna University’s start of the art equipment.

    • Entertained listeners locally and nationwide with news stories, personal anecdotes, and occasional celebrity gossip.

    • Communications and Writing Tutor, Susquehanna University

      • August 2022 - May 2023

    • Interfaith Leadership Intern, Susquehanna University

      • August 2021 - December 2021

    • Delivery Driver, Sons of Sicily

      • June 2021 - August 2021

    • Florist, Giant

      • December 2020 - August 2021

    • Team Member, Rita’s

      • August 2019 - February 2020

    • Team Member, Arby’s

      • June 2018 - December 2020